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Of
all the tools and options at the hand of a marketing executive, the most exciting,
versatile and challenging is the trade show.
Many executives agree,
a good show that is well planned will increase the profitability of the organization
dramatically. A good trade show is the best way to develop direct contact with
potential customers and renew relationships with old customers.
A good
trade show gives you the ability to make an immediate impression in mass volume.
A poorly planned and executed show is one of the most concentrated wastes of money
ever created except for a computer mistake. This guide could be the most important
document for your show. | ...
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Ask yourself these questions: | - Where
else can you visit with so many buyers and sellers in such a concentrated time
span?
- Where else can you see
what the competition is doing under one roof?
- How
many hours would it take to accomplish what you may accomplish at a trade show
with a well organized plan?
- How
can you maximize your investment in trade shows?
- What
are your priorities?
If
you don't develop a good plan and budget based on your ultimate goals, then you
will be better off standing out in front of the convention center handing out
$100 bills. |
THE ULTIMATE GUIDE TO SUCCESSFUL
T R A D E S H O W
M A R K E T I N G |
|
Frank Candy
10151 University Blvd. # 197
Orlando, Florida 32817
407-826-4248 fax 407-629-7752
www.frankcandy.com
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